Using rich pins on Pinterest is one of the ways to get your content found by their search engine. Learn the easy way to enable rich pins for WordPress sites.
In addition to claiming your website and setting up pin it buttons on your blog, enabling rich pins for your WordPress site is another of the important set up steps you should do to make the most of Pinterest’s traffic generating capabilities.
How To Enable Rich Pins For WordPress Sites
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One of the things you will hear people say you must do on Pinterest is enable rich pins for your website.
And if you’re like I was, you’re probably wondering what the heck is a rich pin anyway?
Basically, it’s some code that gets added to your blog posts that lets Pinterest (and other social media platforms like Facebook) know what your posts are about. It will contain things like the blog post title, author and publish date.
Then your next question might be…Why is it important to get rich pins enabled for your site?
Pinterest uses the information in your rich pins to help determine keywords that are relevant to your posts. Which means your pins could show up more often in the search results. Even for keywords that you haven’t included in your description. So this is definitely a good thing.
Fortunately, if you are using WordPress for your site, enabling rich pins is easy…no coding required!
Step 1: Install the Yoast SEO plugin
As you’ve probably heard, the Yoast SEO plugin is an important plugin for making sure your site is set up for google SEO.
However it also has built in functionality for turning on rich pins.
So if you don’t have it installed on your WordPress site, you’ll need to do that first. You can find it here…but the easiest way to install it is to go to the Plugins menu option in your WordPress admin console and search for it.
Step 2: Make Sure Open Graph Tags Are Enabled
In your WordPress admin console, open the Yoast SEO menu item on the left navigation bar.
Then click the Social link that’s underneath it.
Open the Facebook tab. Yes, Facebook…that’s not a typo 🙂 Facebook uses the same code on the page to read what your post is about.
Make sure that the Add Open Graph meta data option is set to Enabled. Click Save changes.
If you have caching enabled for your site, such as Cloudflare or a cache plugin, make sure to clear the cache before going to the next step.
Step 3. Apply For Rich Pins
Before you go to Pinterest to apply for rich pins, make sure you know or copy the URL for one of your blog posts.
Then head over to the Rich Pins Validator page.
Enter the blog post URL that you copied into the field and click the Validate button.
The page should come back and tell you that your site has been validated for rich pins. Then you can click Submit to apply to have them added to your Pinterest account.
It may take a few days for rich pins to start showing up for your account. You will be able to tell that they have been approved when you start seeing the title and description of your blog posts being pulled into your pins automatically.
Have comments or questions on how to enable rich pins for WordPress sites? Tell us in the section below.
This post was originally published on September 3, 2018 but was updated with new content on November 11, 2021.